Monday, May 30, 2011
Killer body art
Connect the dots and you’ll see why we need to get over being squeamish about ads like those that have appeared in Australia for years. This is a preventable disease. If we diverted to prevention just 10% of what we spend on melanoma drug development I believe the incidence of melanoma in the U.S. would plummet. Our priority should be catching melanomas early, not spending billions of dollars later just to give incurable patients an additional few weeks of life. An aggressive advertising campaign like that undertaken in Australia should be part of the plan.