|Tobacco use and chronic tanning both release |
dopamine and endorphins into the bloodstream
that stimulate the pleasure center of the brain,
so it's no surprise that subtle warnings
like this don't work.
Despite pushing a dangerous, poorly regulated product that can cause cancer, one need only look at the tobacco industry to appreciate the difficulty of shutting down a PR-savvy, highly popular and profitable business. Almost 50 years after the Surgeon General's report on the health risks of smoking, tobacco still accounts for more than 400,000 deaths a year in the United States. This makes smoking the largest preventable cause of death among all Americans.
|No one was cooler|
than James Dean with
a Chesterfield dangling
from his lips. He looks
pretty tanned too.
In the meantime, the incidence of melanoma among young white women, in particular, is spiking. Cigarettes made an earlier generation look cool before it made millions sick with a range of diseases. Tanned skin remains the conceit of many today--both male and female, young and old--and the tanning industry is their cynical accomplice in achieving the look to which they aspire. Dermatologists, surgeons and oncologists will no doubt be there to treat them when the day comes that they need medical attention. Not all will survive.